October 25, 2008

Amazon Watch Party

The Amazon rainforest is one of the most extraordinary places on earth. Did you know for example that rainclouds from the Amazon supply over half of the water for America's farmlands?  and that the Amazon basin stores over 85 billion metric tons of carbon? 

Amazon 

I am excited about the upcoming Amazon Watch event on October 30 in, where else, the Green Room in San Francisco. Enjoy a delicious luncheon, celebrate the recent victories in protecting the Amazon and the indigenous peoples who live there, and hear the always-astounding words of Luis Yanza - the Goldman Environmental Prize winner from Ecuador.

Amazon Watch Celebration Luncheon
October 30, 2008
12 noon - 1:30 pm
The Green Room, War Memorial Veterans Building
401 Van Ness Avenue, Second Floor
San Francisco

Space is limited. Complimentary entry. Donor's Choice.
Rsvp to 415-487-9600 or to rsvp at amazon watch dot org

Learn more about Amazon Watch at www.amazonwatch.org

September 12, 2008

100 Million Trees Party to Stop Junk Mail

You are invited to the 100 Million Trees Party this September featuring celebrity guests, organic cocktails and the Do Not Mail campaign at the chic Spanish Suite.  All proceeds benefit the nonprofit organization ForestEthics and help to stop junk mail and save forests in North America.

100 Million Trees Party
Stopping Junk Mail from the Trunk

ForestEthics_marilyn_eco_ad

Goal:  To take back mailboxes and save 100 million trees per year

DATE:
Tuesday, September 30, 2008
5:00 pm  Press Conference
6:00 pm  VIP Reception with Honorary Hosts
7:00 pm  Doors open for Cocktail Party

PLACE:
CLIFT Hotel Spanish Suite
495 Geary Street, San Francisco

CELEBRITY HOSTS:
Shalom Harlow, actress/model Malin Akerman, Annabelle Gurwitch, Adrian Grenier (honorary), Planet Green stars Boise Thomas and Darren Moore, Lauren Gropper, Producer Peter Glatzer

Co-Chairs:
Nadine Weil, Marika Holmgren, Todd Paglia

Host Committee:
Lani Alo, Stephanie Alston, Murat Armbruster, Tzeporah Berman, Jessica Brittsan, Adam Browning, Scott Bryan, Sheryl Cohen, Stephen Fowler, Eric Corey Freed, Neal Gorenflo, Claire Greensfelder, Zem Joaquin, Michael Klein, Catherine Lerza, Idelisse Malave, Marianne Manilov, Melanie Nutter, Darian Rodriguez Heyman, David Rothschild, Andrea Rudominer, Stephanie Russell, Stuart Sender & Julie Bergman, Lauren Sorof, Michael Uehara, Francesca Vietor, Jill Waggonner, Nicole Ward, Mark Westlund, Angel Kyodo Williams

FEATURING:

  • Honorary guests
  • Eco-friendly cocktails by VeeV
  • Top wines by Parducci, Honig & Organic Vintners
  • Delicious hors d'oeuvres and sweets
  • ForestEthics Do Not Mail
  • Scenes from Planet Green’s Alter Eco show
  • Academy of Art junk mail art and fashion
  • BYOJ Bring a few junk mail pieces for shredding
  • Trip to King Pacific Lodge in Great Bear Rainforest
  • VIP eco-chic gift bag
  • A Festive Celebration

RSVP:
General Cocktail:  $125
VIP Ticket:  $500 includes VIP Reception & Gift Bag
Sponsorship Opportunities
415-863-4563

THANK YOU TO:
World Forests:
Christopher & Amber Marie Bently of the Bently Reserve
King Pacific Lodge in the Great Bear Rainforest
Giant Sequoia:  VeeV and Parducci
Spirit Bear:  Organic Vintners, Honig, Ecofabulous, Heart of Green
Green Hero:  Epi Center MedSpa, Organic Events, ChicoBags, To Go Ware, PlanetTran hybrid car service, Numi Tea, Good on Paper notecards, Dagoba
Media Sponsor:  Reconcile Productions - Alter Eco
Special Thanks to CLIFT
Celebrity Jewelry by Amber Marie Bently

ABOUT:
ForestEthics is a modern nonprofit organization that works to save endangered forests in the US, Canada, and Chile.  Recently, ForestEthics helped Victoria’s Secret, Dell and Williams-Sonoma switch to recycled and sustainable paper in millions of catalogs. This fall, ForestEthics launched its campaign for a national Do Not Mail list that would be similar to the successful Do Not Call list and would help to stop junk mail from old-growth forests and give citizens control over their mailboxes. 100 million trees per year are at stake, and 65,000+ signatures have already been collected.  Founded in 1994 and based in San Francisco, ForestEthics has helped to save over 7 million acres of forests and just achieved a monumental 55 million acre protection agreement of the Boreal forest in Canada.  www.forestethics.org and www.donotmail.org

TIPS:
Click here to see some Tips for Stopping Junk Mail.

We hope you can join us at this glamorous green party to help stop junk mail.  www.forestethics.org/event

PHOTOS:
Click here to see the Party Photos by Drew Altizer

100_Million_Trees_image

July 16, 2008

55 Million Acres Protected

In an extraordinary announcement yesterday, the Ontario government has agreed to protect 55 million acres of the vast Northern Boreal Forest in Canada from mining and development. This is 50% of Ontario’s pristine yet threatened Northern Boreal Forest, and an area half the size of California.  Now that is something to celebrate!

BorealForest

Here are some jaw-dropping facts:

Big55 million acres of the largest intact forest remaining on Earth are now protected from development.

Carbon12.5 million tonnes of CO2 is sequestered each year by the Northern Boreal forest.

WaterThe Boreal Forest ranks No. 1 in storing freshwater (in wetlands and lakes) and carbon (in trees and soil) compared to all other terrestrial ecosystems.

People28 First Nations indigenous communities live in the Boreal Forest.

AnimalsMore than 200 animals live in the Northern Boreal, such as the bald eagle, wolverine, lake sturgeon, caribou, hundreds of songbird species, and the polar bear.

We don’t often hear about the Boreal Forest, which is a continuous belt of conifer trees across North America and Eurasia. What kinds of trees live there?  Firs, pines, and spruces for example.  Basically trees that have a cone. Perhaps the Boreal could be nicknamed the Great Conehead forest.

Over the last 3 years, ForestEthics has campaigned to raise the profile of the Boreal Forest worldwide.  They reached out to over 500 wood and paper customers including Limited Brands, Staples, and Lowes, and they supported the First Nations in their struggle to keep their natural home.

“The government of Ontario’s commitment to protect the Northern Boreal Forest raises the bar for environmental protection across Canada and around the world,” said Todd Paglia, executive director of ForestEthics.

There is still work to do to protect the Southern Boreal from accelerated logging, but ForestEthics and other environmental organizations like the Pew Environment Group are on it. If yesterday was any indication, 2008 is going to be a good year for the forests.

Save the date Tuesday September 30 for the annual ForestEthics party in San Francisco celebrating the launch of the Do Not Mail campaign to help curtail junk mail, save 100 million trees per year, and take back our mailboxes.  Bring your junk mail for shredding and recycling!  I guarantee it will be fun, or you can give my address to the catalog companies.  www.forestethics.org

May 28, 2008

FSC vs. SFI Forests

They say that a picture is worth a thousand words, so I will let this photograph do the talking:

FSC_SFI_2

This photo shows the difference between a forest managed under the independent third-party Forest Stewardship Council (FSC) certification program and one managed under the industry-backed Sustainable Forestry Initiative (SFI).  See more photos here. The difference is as clear as a smog-free day and shocking.

A common question is “What kind of wood should I buy?”  It turns out that there are no good or bad species – only good and bad forestry.  Let’s take a moment to examine FSC and SFI with the goal of getting to the green bottom of this burning issue.

Forest Stewardship Council (FSC)

Here are the principles of FSC-certified forests:

  • Never harvests more than what grows back
  • Protects biodiversity and endangered species
  • Saves rare ancient trees
  • Guards local streams
  • Supports the local people
  • Uses narrow skidding trails so as not to disrupt the rest of the forest
  • Prohibits replacement by tree plantations
  • Bans toxic chemicals
  • Bans genetically modified trees (no GMO)

In the first year under FSC, you map and inventory all of the trees and assess the biology and the streams. Then you make a sustainable plan that will do the least harm and mimic the natural life and death cycle of the forest. Trees do fall down naturally which we see while hiking!

Sustainable Forestry Initiative (SFI)

Here is what is allowed under the industry's SFI standard:

  • Allows large clearcuts
  • Allows logging close to rivers and streams that harms water supplies
  • Allows use of toxic chemicals
  • Allows conversion of old-growth forests to tree plantations
  • Allows use of genetically modified trees

Who is Behind SFI:  The American Forest & Paper Association created SFI to market US timber business-as-usual logging practices as being sustainable. It is greenwashing and is funded by the largest pulp and paper companies including:

  • International Paper (no. 1 largest wood processor in the world)
  • Georgia-Pacific Corporation (no 2)
  • Weyerhaeuser (no. 3)
  • Smurfit-Stone Container Corporation (no. 5)

Just saying that a company is planting “a million” trees is not the same as a well-managed sustainable forest. Clearcutting an old-growth forest to create a plantation of monoculture trees is a disaster and increasingly commonplace in Brazil and Indonesia. This isn’t a forest. This is a crop. As a result, the water wells for the local people dry up, the animals die, and the natural forest is lost forever. On a positive note, there are steps we can take not to be complicit in this debauchery.

What’s up with Deforestation?

After power plants, deforestation is the second leading cause of global warming in the world. Wood is a wonderful resource if managed sustainably.  It is naturally recyclable, biodegradable, non-toxic, easy to use, and relatively fast growing. Forests are also essential to the inner workings of our planet. Trees create oxygen, store carbon, store water, and produce vital rain clouds. At this moment, one football field worth of forest is being cleared per minute in the tropics. This is unsustainable and we have the power to quell it through our buying power.

50% of the wood imported into the US comes from illegal logging. 80% of South American and African hardwood and 90% of Asian hardwood sold in the US is illegally logged. Indonesia is the worst.

Guide to Good Green Wood

Fsc-logo-Green Here are a few small things that can make a big difference in the battle for good wood. We don't have to cut down the world's forests to print our docs and park our backside on a handsome chair.

1. Ask where the wood comes from. Ask for Forest Stewardship Council (FSC) wood. Look for the FSC seal on the box and the invoice. Check.

2. Buy reclaimed or salvaged wood. Antiques are also the ultimate in eco-chic.

3. Buy recycled paper with a high % of post-consumer content.  For high-quality recycled copy and printing paper, Staples is great choice. FedEx Kinkos is also supporting FSC. OfficeMax is still lagging and selling paper from clearcut forests.

4. Bring your own bag to the grocery store or reuse the paper bags over and over until they shred. The paper bags at Safeway and Lucky’s are made by Weyerhaeuser under SFI. Help.

5. Bamboo is a rapidly-growing grass (weed) and a solid option for furniture.

6. Avoid SFI because fake green standards are lame.

BerkeleyMills 7. Support companies and stores that sell FSC-certified or reclaimed wood products such as these super stars:

No SFI in LEED Let's Hope:  I am worried because the industry is currently lobbying the US Green Building Council heavily in all 50 states to get SFI to qualify for points under the popular LEED green building standards. This would be a catastrophe for the forests and the planet. So far the USGBC has held strong but how much lobbying can an organization take?  We need to support LEED holding firm and applaud the USGBC for wanting to promote green building standards that are truly sustainable and transformational.

The best news of all is that there are now 100 million hectors of forest land that is certified under FSC. The pull from the marketplace (you) for sustainable wood is working. Every time we buy FSC, reclaimed, or recycled, we are sending a message.  www.fsc.org

Update:  Thank you for the tremendous feedback. A few people have commented that FSC is not perfect but is the best we have right now for a sustainable forestry standard. I think this is an important point. Like with industrial organics, the pressure to compromise environmental standards always increases with volume. There are reports that some FSC forests have been slipping. It is critical to keep a green eye on this because FSC is our principle hope right now for preserving true forests into perpetuity. Let's support FSC in being the best they can be. That and let's also continue using recycled materials and developing tree-free sources like bamboo, rattan, hemp, bagasse, kenaf, and abaca rope to give the forests some breathing room. They are the lungs of our planet.

April 18, 2008

Over a Barrel, not!

Darylh With gas hitting a nice round $4.00 per gallon, there has never been a better time to get even with the oil companies. Driving a car with the highest possible fuel economy is one of the best ways to fight back. It keeps more money in your pocket, and it puts less money in their pocket. Both are fun. As a neighbor’s license plate says on his Prius, “Exxon, Ha!” Walking, hybrid-cabbing, busing, and biking are also good take-that-big-oil strategies.

Oil companies are currently rich. Really rich. Consider that Exxon Mobil reported the largest corporate profit in history of $40 billion in 2007. They also fund research that tries to disprove global warming. Chevron has enjoyed 3 straight years of record profits and raked in $19 billion alone last year.

Our next stop is the Amazon rainforest in Ecuador visited recently by celebrities Daryl Hannah, Stuart Townsend, David De Rothschild, Trudie Styler, and Q’orianka Kilcher. They trekked to see the site where Texaco (now owned by Chevron) drilled and dumped 18 Billion gallons of oil contamination into the once-pristine rainforest and indigenous peoples’ homes. This is 30 times worse than Exxon Valdez. This is not an oil spill. This is an oil flood. It is a big black smelly toxic mess the size of Rhode Island for 1,700 square miles. It poisoned all of the air and water the people and animals live on, and Chevron-Texaco refuses to clean it up. Chevron, boo.

Imagine if a company dumped crude oil into the entire Golden Gate Park or Central Park?  I think there might a protest fit for a torch or more. The ah-ha for me was that Chevron-Texaco’s drilling system was designed to pollute from the start. No reinjection technology and no liners for the oil pits. This essentially guaranteed one of the greatest human rights and environmental disasters in the history of the world.

A high-profile lawsuit of 30,000 Ecuadorians versus Chevron-Texaco has been brewing for decades and is reaching the boiling point. The head lawyer Pablo Fajardo and community leader Luis Yanza just won the prestigious Goldman Environmental Prize for their unwavering crusade for justice. The applause was boisterous. In a pivotal moment last week, the court estimated that Chevron-Texaco owes $7 billion - $16 billion in potential damages. Note that $9 billion of this is how much extra profit Texaco made by installing outdated technology designed to destroy life of all sizes and colors in the Amazon. Chevron even tried going to the top of a hill to take soil samples that they hoped were pure, but no such luck. Oil contamination is still everywhere and will be until they clean it up.

Chevron just hired the infamous Sam Singer to attempt to spin its way out of this, but let’s just say, that Mr. Singer is on the wrong side of this issue.

Justicianow_4  

Last night, I had the privilege of seeing the premiere of the film Justicia Now. In one great scene, we see Daryl Hannah traipsing around the rainforest and getting down and dirty with the oil. Thanks to the wonders of the web and the visionary filmmakers Martin O'Brien and Robbie Proctor of MoFilms, you can download this short film for free. Over 200,000 downloads have occurred so far. I thought the film was going to be depressing and brought lots of recycled tissue paper with me. But it wasn’t. Justicia Now was riveting and enlightening because you go on a journey with the indigenous people as they protest and with the lawyers as they fight for justice. “Justicia Ya!” the people chant. I felt like chanting too.

A companion photo book called Crude Reflections: Oil, Ruin and Resistance in the Amazon Rainforest by Lou Dematteis is also being released. 

For more scoop or to help, please see Amazon Watch led by the amazing Atossa Soltani, and consider joining one of their upcoming activities. Just released is their new animated YouTube video spoof by cartoonist Mark Fiore. See www.chevrontoxico.com and www.amazonwatch.org

All I can say for now is, thank goodness I finally got that Prius, which has gone 90 mph on the freeway so far without a shake. My average fuel economy is 43 mpg. And just wait until we can buy 100+ mpg plug-in hybrids. Chevron, Ha!

April 07, 2008

Real Men Save Tall Trees

Redwood_tree_rings_2 We take a quick break from sexy sustainable fashion and eco-celebrities to get back to our greenhugger roots for 2 minutes. Redwood roots to be exact.

Consider for a moment the Bohemian Club, a secret all-male society. They have the privilege of owning a pristine forest of 1,500 year old redwood trees called the Bohemian Grove near the wine country in California. And they want to cut it down. Log it for profit.

Redwoods are the tallest living things on Earth. The Bohemian Grove is Sonoma County's largest remnant of unprotected ancient redwood forests. At 2,700 acres, it is five times larger than Muir Woods. I traveled the Bohemian Highway recently, and let me tell you, it is a magical place. I encourage everyone to drive this gorgeous stretch of highway between Freestone, Occidental and Monte Rio. Ok, maybe not everyone at once because the road is two lanes. The towering redwoods and scenery were so beautiful, I almost drove off the road.

The Bohemian Club is up to some un-green tricks to get an accelerated logging permit from California. They are trying for an end-around, filing for a non-industrial timber management plan and giving away acres (a misuse of a conservation easement) to get just below the 2,500 acre threshold. Check out this article entitled Bohemian Club tries new tactic to log grove.

The Bohemian Club logs some redwoods on their property now for the sale and manufacture of redwood furniture. They want to log more trees at a faster rate. If approved, the Club’s timber-harvesting plan would allow logging the entire redwood property every 15 years in perpetuity with no further public review ever. The club wants to log 1.1 million - 1.6 million board feet per year.   

This could easily turn into a green scandal. The Bohemian Club has some very prestigious members and annual guests like Bill Clinton, Tony Blair, and Governor Arnold Schwarzenegger - all of whom want to be seen as green in the limelight. The Club's stepped-up logging plan seems like an unnecessary political risk for these elected officials, not to mention an environmental tragedy. It turns out that the members have the money, but the Club itself is short on funds. Why not join forces to create a win win?

Let's not be fooled either. A little bit of logging is needed for fire protection but not nearly as much as Club President Jay Mancini is requesting.

The most ironic thing of all just might be that the mascot of the Bohemian Club is the owl. The very owl that would lose its green home if the club gets its way. How do I know about the owl?  I happen to have in my possession the official Bohemian Club key chain. Don’t ask me how I got it.

If a tree falls in the forest, the planet feels it. Old-growth forests store more carbon dioxide than once thought. Traditional textbooks said the peak was at 50-70 years. Just in is landmark research showing ancient forests continuing to absorb carbon for 800 years and beyond. See The Giving Trees. If we want to smack down global warming, preserving redwood forests like the Bohemian Grove is a strong move.

There seems to be an opportunity to create a natural legacy and improve, not degrade, the Bohemian Club's public image. Consider the Hewlett and Packard families who donated the rights to their 28,000-acre San Felipe Ranch to the Nature Conservancy to protect it from development. In May 2007, HP also sold a 534-acre redwood forest in Santa Cruz to two land trusts for the Big Basin Redwoods State Park. Another great success story is the Armstrong Redwood Grove (a great place for a hike!) saved by lumberman Colonel James Armstrong in the 1870s. Perhaps the Colonel was the first official treehugger, and a non-girly-man one at that.

Cutting down trees is easy. Saving them is hard. Real men save trees. Let’s recognize the people and organizations who have saved the most open space in the world. Imagine a Saved The Planet list with a race to get to the top.

Join me in attending the upcoming public meeting about the Bohemian Grove logging permit on Thursday April 10 at 10:00 am at the Department of Forestry, 135 Ridgeway Avenue, Santa Rosa, CA, 707-576-2959. Call this number to express your views. The trees can’t speak English, so we have to speak for them. I might be there in an eco-chic dress and vegan stilettos, but I will be there.

Update:  Watch the CBS Channel 5 News story on the Bohemian Club's logging plans for the Bohemian Grove, complete with aerial photos from a helicopter. Exposed!

March 11, 2008

Do Not Mail

Adrian_4_3 I just got word about the groundbreaking Do Not Mail initiative and wanted to share.

What do Adrian Grenier, Leonardo DiCaprio, Darryl Hannah, Lawrence Bender, Anna Getty, Ed Begley, Jr. and Paul Hawken have in common? 

Besides being eco-conscious celebrities, they have all signed the petition to create a national Do Not Mail registry. It would be similar to the historic Do Not Call registry which just celebrated its 5-year anniversary. Imagine being able to opt-out of junk mail. It is within our grasp thanks to a bold initiative launched today by ForestEthics.

A national Do Not Mail registry would give us control over our mailboxes. It would protect our privacy and lessen identity theft. It would save forests that absorb carbon dioxide and provide clean water to the world. And it would end one of the most annoying things around - junk mail.

Do Not Mail Campaign by ForestEthics

Launched: March 11, 2008

Signed By:
Adrian Grenier, Darryl Hannah, Alicia Silverstone, Jackson Browne, Anna Getty, Aaron Douglas, Paul Hawken, Ed Begley, Jr.

Join over 18,000 others and sign the Do Not Mail petition.

Junk mail is called junk for a reason. Americans receive 100 billion pieces of junk mail per year. 44% goes straight to a landfill unopened. These piles of credit card offers, coupons, ads, and catalogs consume more than 100 million trees and produce global warming emissions equivalent to 3.7 million cars.

I have tried everything to get rid of junk mail. Signed up for OptOutPrescreen, called catalog companies to unsubscribe, switched to electronic bill pay, wrote Return To Sender, and more. And the junk mail still keeps coming. Sometimes I feel like Will Ferrell in his Junk Mail PSA made for Live Earth.

Where does the paper come from? The irreplaceable Canadian Boreal Forest which stores more carbon than any other ecosystem on earth. Stored carbon dioxide equals less global warming. Yet, the Boreal Forest is still logged at a rate of 2 acres a minute 24 hours a day to produce junk mail, catalogs, and other paper products. This gives a whole new meaning to the term, junk in the trunk. It is more like junk from the trunk.

In an exciting newsflash, it was just discovered that old growth forests store even more carbon than originally thought. Read the pioneering Giving Trees article.

"Junk mail is more than an annoying waste of time. It's a waste of our environment," said Entourage star Adrian Grenier and Peter Glatzer, co-founders of The Green Life. "Joining ForestEthics Do Not Mail campaign is a great, easy way to stop the waste."

Let’s stop the junk mail madness, stop the waste, stop the deforestation, and stop climate change. Let’s sing the Elvis Presley song Return To Sender and take back our mailboxes. www.donotmail.org

About ForestEthics:
The nonprofit ForestEthics recognizes that individual people can create positive environmental change, and so can corporations. Armed with this unique philosophy, the organization has transformed the environmental practices of Fortune 500 companies including Staples, Home Depot, Dell, Williams-Sonoma, and Victoria Secret and has protected more than 12 million acres of endangered forests.  www.forestethics.org

November 19, 2007

Recyclable vs. Recycled Paper?

Recycled2 The Recyclable sign. It is popping up on more and more bills and envelopes I receive in the mail. What is up?  Is this a good thing or a mixed thing?

Promoting that paper is recyclable is good at face value because it implicitly says "please recycle me". This is a positive if more people recycle the paper, or rather the telephone bill, when they are done.

This got me thinking. Wait a second. Isn’t all paper recyclable? Couldn’t all companies therefore put a Recyclable sign their paper?  Um, yes. All paper can be put in a recycling bin, both virgin paper and recycled paper.

So companies that are using the Recyclable symbol are getting the benefit of seeming environmentally-friendly without taking the essential step. These companies want us to do the work of recycling their envelope, but they are not yet willing to print green.

Recyclable does not equal Recycled. The most eco-friendly move is to print on recycled paper with at least 30-40% post-consumer content. 100% post-consumer is eco rock star.  Post-consumer comes from paper that has actually been recycled (second generation like your newspapers and junk mail in the blue bin). Pre-consumer comes from the virgin paper-making process itself, like the holes punched in notebooks or waste from cutting envelopes. Yes way. This was a huge ah-ha moment for me.

Now the Recyclable symbol is a legitimate symbol, as is the Recycled symbol. But they look so darn similar. Recyclable (far left) doesn't have a filled in surrounding circle, and Recycled does?  Hmmm, this seems confusing.

Recyclable Recycled

The FTC guidelines for the use of environmental marketing claims is an interesting bedtime read.

So I have to conclude that the Recyclable sign on paper gets an eco-grade of a C. It is positive in that it promotes recycling. However, it allows a company to seem green without having to do the most important thing for the planet: print on recycled paper with a high percentage of post-consumer content.

A reader correctly pointed out that a company might be offering electronic bill pay, which is the most eco-friendly of all. Submit.

Why Recycled Paper Is So Fabulous

For each ton of recycled paper used instead of virgin paper, it reduces total energy consumption by 27%, reduces greenhouse gas emissions by 47%, reduces particulate emissions by 28%, reduces wastewater by 33%, reduces solid waste by 54%, and reduces tree wood use by 100%. Not too shabby. Said another way, 1 ton of recycled paper = 17 trees saved and 7,000 gallons of water saved.

Sevgen It can be fun to find all of the virgin paper lurking in the corners of the home and office, and then replace with recycled paper. Printing, copying, tissue paper, napkins, paper towels. I like Seventh Generation products, and their tissue boxes are stylish in front of guests too. See the outstanding NRDC Shopper's Guide to Saving Forests.

Kudos to the companies that are printing on recycled paper like Dell and Bank of America. It makes paying my bills just that much more enjoyable. So let's go green and turn that "able" into an "ed".

November 02, 2007

Forest Victory of 5 Million Acres

Caribou3 All you doomsday people take 5. It is time to celebrate a spectacular green victory.

5.4 million acres of inland temperate rainforest in British Columbia have been saved from logging, mining, and road building. Kudos to ForestEthics for helping to lead this 10-year campaign, and to the British Colombia government for ultimately seeing the forest for the trees and stepping up its greenness.

To high five the British Columbia Premier Gordon Campbell for his commitment, and subtly encourage him to keep it, you can send a thank you message.

The mountain caribou are smiling today. These majestic mammals are critically endangered and only 1,900 remain. With this announcement, 95% of the caribou’s favorite habitat will be protected, giving this species new hope for survival.

Cool factoids: Mountain caribou are the only members of the deer family in which both males and females have antlers. Also, caribou and reindeer are technically the same species (Rangifer trarandus).

As we continue protect the world’s remaining wild places, the planet will continue to protect us. The forests are estimated to provide trillions of dollars of natural services to humanity each year including clean water filtration, rain clouds, clean air filtration, and carbon storage which mitigates global warming.

Back to forests, it was just reported that Sears is printing 425 million catalogs per year using trees from the endangered old-growth Boreal Forest in Canada. The Boreal  Forest is among the largest intact forest ecosystems left on earth . The debauchery includes the iconic Sears Catalog and Lands End. This is so old-school. Let’s encourage Sears to go green and embrace recycled paper. See www.catalogcutdown.com for all the details.

September 12, 2007

ForestEthics Wine Tasting Party

You are invited to join a festive green celebration to help save the forests with celebrity guests and the local eco-glitterati:

Under The Canopy
ForestEthics 3rd Annual Wine Tasting Party


Greencarpet

http://www.forestethics.org/event

WHEN:
Wednesday, September 19, 2007
5:30 pm VIP Reception
6:30 pm Wine Tasting, Auction & Party

WHERE:
Supperclub
657 Harrison Street at 3rd Street
San Francisco, CA

FEATURING:

  • Festive Cocktail Party
  • Celebrity Hosts
  • Wine Tasting of Top Organic Wineries
  • VIP Lounge
  • Eco-Friendly Auction
  • Delicious Food from Supperclub
  • Magnificent Forest Videos
  • Exciting Aerial Performances
  • A Benefit to Save the Forests

CELEBRITY HOSTS:
Actress & Supermodel Shalom Harlow, Sharon Lawrence (Emmy Nominated for NYPD BLUE, Hidden Palms, Monk, Desperate Housewives), Aaron Douglas (Battlestar Galactica), Vanessa Williams (Soul Food), Co-Founder Tzeporah Berman (featured in Leonardo DiCaprio’s film The 11th Hour).

Celebrity transportation by hybrid limo service PlanetTran  1-888-PLNT-TRN
Celebrity accomodations by the Fairmont San Francisco

HOST COMMITTEE:
Nadine Weil, Marika Holmgren
Adam Browning, Eric Corey Freed, Francesca Vietor, Andre Carothers, Andrea Rudominer, Angel Kyodo Williams, Brooke Deterline, Catherine Lerza , David Rothschild, Heather Sarantis, Idelisse Malave, Ilyse Hogue, Joel and Dana Solomon, Michael Uehara, Murat Armbruster, Neal Gorenflo, Nicole Ward-Stalnaker, Pamela Chaloult and Bill Wallace, Parker Blackman, Scott Bryan, Sheryl Cohen, Stephanie Alston & Kelly Quirke, Stephanie Russell, Stephen Fowler, Stuart Sender, Julie Bergman, Whitney Wright, Josh Becker, Karen Schwartzman, Lani Alo, Laura Kimpton, Lora O'Connor, Marianne Manilov, Mark Westlund, Michael Klein

TICKETS:
$50 General Admission
$250 VIP includes VIP Reception and your own glamorous bed for lounging

RSVP:
Space is limited at this popular party.
Please rsvp online:
http://www.forestethics.org/event
or by phone: 415-863-4563 x312


FORESTETHICS:
ForestEthics is an incredible modern environmental organization that works to save endangered forests in the United States, Canada, and South America. Recently, ForestEthics has worked with Victoria’s Secret, Dell Computer, and Williams-Sonoma to switch to recycled or sustainable paper in millions of their catalogs. To date, ForestEthics has saved more than 7 million acres of forests in the Americas, a cause for celebration!
http://www.forestethics.org

CARBON NEUTRAL:
The party is made carbon neutral by the Great Bear Rainforest, 5 million acres saved by ForestEthics.

THE FORESTS:
Fe_auction2007_13_2 According to the World Resources Institute, deforestation accounts for at least 20% of all global warming emissions.

The forests provide us with clean air and clean water, generate rainclouds, provide a home for animals, and slow down global warming by absorbing carbon dioxide. And they are magnificent to look at and experience.

Let's work together to save the giant beauties of our world. And have fun while doing it.  RSVP for the party here

July 01, 2007

Pacific, Green & Electric

Forest_3 Tried everything to get those pesky CO2 emissions down and still carbon positive? 

Fear not, the new PG&E ClimateSmart program is here to help you get down to the magical number of zero. It is both green and genius. For just a few dollars a month on your existing utility bill, you can become carbon neutral at home, after installing all of those cool compact fluorescent light bulbs and Energy Star appliances of course.

PG&E will then invest the funds in local greenhouse gas reduction projects in California. Underscore local. Examples are sustainable mature forests and livestock methane capture (read: cows). All projects are certified by the California Climate Action Registry.

I applaud PG&E for highlighting forest sequestration projects. On their web site, they say, "Trees naturally remove CO2 from the atmosphere and can help fight climate change by storing carbon in their trunks, roots, and branches. These projects will also benefit wildlife and water quality by permanently protecting and restoring California's native forests." Bravo!

So let's all get climate smart and climate neutral - and get down to the business of fighting global warming one kWh at a time. Every customer and every cow counts. See the full scoop at PG&E ClimateSmart

Green Giant(s)

Greengiant_2 Kudos also to PG&E and the San Francisco Giants for launching their new solar panels at AT&T Park just in time for the All-Star Game. 590 panels in all generating up to 122 kilowatts of clean solar energy. This makes AT&T the first ballpark in Major League Baseball with a solar system. A proverbial homerun for green sports fans and the planet. www.letsgreenthiscity.com

June 07, 2007

Redwoods Pit Stop

Redwoods Today I had the opportunity to make a pit stop at the Armstrong Redwoods State Preserve, aka the Armstrong Grove near Healdsburg. It was far better than a pit stop at 7-11.

Redwoods are the tallest living things on the planet. These remarkable trees can live to be over 1,000 years old and can stand over 300 feet tall.

The Parson Jones Tree was amazing at 310 feet in height, longer than a football field. I was also in awe of the Colonel Armstrong coast redwood. It was 1,400 years old and shot up into the sky in a majestic and peaceful way. This tree didn’t serve in the army, but rather was named after Colonel James Armstrong who came to Sonoma County in the 1870s to become a – hold onto your hat - a logger. He later changed his tune and decided that he wanted to preserve this ancient redwood forest before the last tree was cut down.

In 1918, his dream became a reality when the County of Sonoma acquired the land, and Armstrong Grove was officially protected. A happy green ending. Even though we feel quite small when looking up at a redwood, man has the power either to destroy or save these ancient forests. It is estimated that 90-97% of the old-growth redwoods have been chopped down. This is a staggering statistic. I vote for saving the remaining 3%.

A factoid: apparently, after the 1906 earthquake, an insane number of redwoods in the state of California were logged to rebuild the city of San Francisco?

What can we do to help? We can support organizations that are working to preserve the last remaining forests like Forest Ethics and Save The Redwoods. We can also ask for wood products that are reclaimed like from Restoration Timber or FSC-certified as sustainable. Bamboo is another great alternative as it is actually a fast-growing grass.

And let's give a shout out to recycled paper. This is perhaps the easiest forest-saving solution to adopt. I am frankly amazed at the amount of virgin paper that is still used. Why is this? We as a society are recycling superstars. The next mission is to complete the loop by using recycled paper in printers, copiers, invitations, brochures, and the kitchen. If we do, the ancient forests will be there to enjoy and marvel over for generations to come. I am really loving Staples 100% recycled copy paper by the way!

We need the forests now more than ever to purify our air and rain water, sequester and absorb carbon dioxide, and slow down global warming. According to the World Resources Institute, deforestation accounts for at least 20% of all global warming emissions. A whopping 75% of Brazil's CO2 emissions come from deforestation. In Indonesia, it is 73%. So when we use recycled paper and sustainable wood, we are helping to keep our planet cool-fabulous.

And let's not forget the critters. The forest is home to nature's abundant wildlife. If we continue to chop down the forests, where will they live, in our backyards?  I saw some nice animals during my 1-hour jaunt through the Armstrong Grove. The next time you're near Sonoma, consider making a pit stop and saying hello to our 1,000-year-old redwood neighbors. It beats the Arco Food Mart.

January 14, 2007

Sexy Sustainable Forests

Vs1_2 What do lingerie and forests have in common? A lot it turns out, and not just beauty. Victoria's Secret was printing millions of catalogs on virgin paper from Canada’s endangered old growth Great Boreal Forest. Over 350 million per year to be exact. That’s nearly 1 million per day! Yet another reason to hide that catalog under the bed.

The nonprofit ForestEthics exposed this dirty secret of the famous catalogs in a high profile campaign. Two years later, a huge victory for all. A landmark deal signed on December 6, 2006 with Limited Brands and Victoria’s Secret to go green.

Old growth is out. Forest-friendly is in.

The Victoria's Secret catalogs will no longer use pulp from endangered forests in Canada. Lingerie will be showcased on recycled paper containing 10% post-consumer content initially, with higher percentages in future years. Mills must be certified sustainable by the Forest Stewardship Council (FSC). Less paper will be utilized overall. Clearance catalogs will be printed on recycled paper with 80% post-consumer content. Now that is sexy. 

A shout out to ForestEthics who saves endangered forests. They are a modern eco-organization dedicated to “new environmentalism”. ForestEthics avoids costly, contentious litigation and lobbying. Instead, they work together with the marketplace and business leaders to devise green solutions.

Other enlightened ForestEthics partners include Dell Computer and Williams-Sonoma.

Dell Computer has donned a green business suit and is printing catalogs on recycled paper. Check out CEO Michael Dell’s fantastic editorial today on greening tech companies called "War on Computer Garbage".

Williams-Sonoma and Pottery Barn announced on November 27, 2006 that they will print nearly all (95%) of catalogs on Forest Stewardship Council certified sustainable paper. Translation: the paper is sourced from forests managed in a responsible way. Look for the FSC Mixed Sources label in early 2007. I had removed myself from these catalog lists because of the non-recycled paper. Looks like I'll have to reconsider…

Why Forests Matter

Cforest_2 Alarming Statistic: Canada's Great Boreal Forest is being logged at a rate of 2 acres per minute, 24 hours a day, 50% of which is due to paper production.

Why should we care about old growth forests like the Great Boreal Forest? 

  • Global Warming: The forests are a first line of defense against global warming because trees sequester (absorb) carbon dioxide. The older the tree, the more heat-trapping CO2 is kept out of the atmosphere.
  • Species Survival: The Great Boreal Forest provides critical habitat for endangered caribou and half of North America’s songbirds. They are a nice place to visit too.
  • Clean Air & Clean Water: The Great Boreal Forest gives us over $93 billion per year in services like air and water filtration for “free”.

Let’s think ahead. Many ancient civilizations collapsed when they cut down their last tree. Let’s use recycled paper and sustainable/reclaimed wood. Let’s be the generation that understands the true value of our forests. Now back to our regular scheduled sexy and sustainable Victoria's Secret programming.